Experience. AI. Measurement.
CriticalKPI helps businesses grow through data-driven marketing, powered by AI and focused on measurable business outcomes.
Led by Kevin “Tex” Jackson
CriticalKPI brings together Tex’s background in marketing, design, ecommerce, product discovery, and experimentation. The approach is practical: understand the business, define success, and improve the work using evidence.
Enterprise experience includes work through previous roles at Certona/Monetate and Reflektion/Sitecore. Those professional engagements are distinct from CriticalKPI agency engagements.
Local perspective. Broader reach.
Based in Escondido, California. Serving North San Diego County and businesses nationwide, from local service businesses to teams working through complex ecommerce challenges.
Measure what matters
Define business objectives. Establish critical KPIs. Execute targeted initiatives. Measure performance. Optimize continuously.
Explore builds and demonstrations · Get to know Tex beyond the work
Ready to grow smarter?
Start with your business goals. Together, we’ll identify the work and the measures that matter.
Schedule a consultation →