Measure what matters.
Chase the wrong number, lose the whole picture.
Real performance gains come from focusing on the right KPI — then executing relentlessly. That's how I've driven outcomes across marketing, design, product discovery, and ecommerce personalization.
These days I build with AI — wherever it moves the number, across web, content, and commerce. One throughline, every surface.
Optimized discovery & conversion for enterprise retail
Signal over noise — applied.
Four disciplines that turn catalog and commerce data into measurable performance.
Catalog Intelligence
Your catalog isn't content. It's infrastructure.
- Attribute modeling & normalization
- Data quality scoring
- Enrichment frameworks
- Governance systems
Commerce Diagnostics
I don't chase symptoms. I isolate root causes.
- KPI audits
- Funnel diagnostics
- Catalog performance breakdown
- Competitive signal benchmarking
Product Discovery
If customers can't find it, you can't sell it.
- Search relevance & tuning
- Taxonomy architecture
- Faceting & filtering strategy
- Zero-click discovery alignment
Testing & Optimization
Stop guessing. Start compounding.
- Experimentation frameworks
- KPI definition & success modeling
- Conversion system design
- Governance over random testing
Catalog quality used to be a vague worry. Now it is a number you can act on.
For years, "our data could be better" was a feeling no one could size. AI can read every product the way a machine does and turn it into a single score, with the gaps ranked by impact, so you can stop guessing and start sequencing the fix.
Optimizing how the world's brands sell
At Certona/Monetate and then Reflektion/Sitecore, I spent eight years optimizing ecommerce search, recommendations, and personalization for enterprise retail — Nike, The Home Depot, Gap, Uniqlo, Petco, DSW, Vera Bradley, Finish Line, and dozens more. Thousands of experiments, one question every time: does this actually help the customer find it and buy it?
Tex's Field Intelligence
Notes on AI's impact on ecommerce — from product discovery and search to zero-click shopping — and how catalog intelligence solves modern product content optimization challenges.
How CatalogIQ Turned Fragmented Supplier Data Into a Competitive Advantage
See how structured catalog enrichment transformed inconsistent supplier data into scalable search visibility and revenue momentum.
Read → Catalog IntelligenceUnique Product Content Is the New Differentiator — Especially in AI Search
Generic product content blends in. CatalogIQ creates unique branded content that ranks, converts, and stands out in AI-driven search.
Read → Catalog IntelligenceContent Enrichment: The AI Engine Behind Product Content That Converts
CatalogIQ’s Smart Content Enrichment automates product data cleanup, enrichment, and brand-voice generation at scale.
Read →Let's talk about what AI can do for your business.
Whether it's web, content, ecommerce, or getting your product data AI-ready — start with the metric that matters.