FUNCTIONAL WEB DESIGN
Although there is room for creativity in web design, functionality is king. Overtly artsy sites with costumed interfaces might illustrate a designer’s technical ability, but they are often anathema to effective communication. With the increased competition for your prospect’s time, websites have the more singular goal of effectively communicating a business’s value proposition and converting visitors to customers. Your web design needs to align with your business’s critical KPIs so that your online presence proves an asset to both your business and to your customers.
“What separates design from art is that design is meant to be… functional.” ― Cameron Moll
Here are a selection of projects from a diversity of clients in financial and professional services, retail, and more.
