Marketing + Design + Analytics

Deep e-commerce and personalization subject matter expert with forty years experience in marketing, analytics, and over a decade in SaaS and commerce personalization with twenty years in executive management and leadership roles.

I’ve been privileged to work with many of the biggest e-commerce businesses in America, the EU, and EMEA. Names most will recognize like Home Depot, Gap, JC Penney, Dicks Sporting Goods, Fast Retailing (worlds third largest retailer/owner of Uniqlo), the Ascena Group (chicos and more), Big Lots, and many, many more.

I’ve worked with or competed against the top e-commerce personalization platforms including bloomreach, Certona, Dynamic Yield, Einstein (Salesforce), Magento (Adobe Commerce), Monetate, Kibo, Optimizely (episerver), and Reflektion (now Sitecore Discover).

I’ve written papers, reports, use cases, competitive reviews across a variety of topics and industry verticals. I have authored best practices for personalization use cases including product fitment, experience architecture, email marketing, and I have generated training presentations and videos for both clients and internal stakeholders.

Currently serving in an analytics and marketing leadership role at Sitecore post reflektion’s 2021 acquisition. reflektion has been rebranded as Sitecore Discover for Search and Recommendations.

In addition to industry affiliations as a founding member of the Super Data Science community, a contributing member of the San Diego Tableau Users Group, and a long-time member of the Digital Analytics Association (DAA), I also enjoy public speaking and welcome opportunities to discuss all things digital with user groups and associations.

When I’m not working with numbers, I am an avid reader of history and philosophy, a Porsche enthusiast, collector of vintage watches and cowboy boots. I enjoy road trips and getting outside and hiking with my wife. I love animals of all kinds and am the proud sponsor of a six-banded armadillo named Frank at the Animal Tracks animal sanctuary and a long time member of the San Diego Zoo and Safari Park. My friends call me Tex!