Rooted in Texas, Thriving in San Diego, Connected Worldwide

2024-Current:  MagnetLABS ai

Vice President, Marketing

With a strong foundation in e-commerce and SaaS marketing, I’m focused on advancing the future of product discovery through AI innovation at MagnetLABS. Our flagship solution, CatalogIQ, leverages generative AI to score, benchmark, and enrich e-commerce product catalogs—transforming raw data into high-performance content that fuels smarter search, personalized recommendations, and higher conversion. By rethinking catalog quality as a strategic growth driver, we’re helping brands unlock new levels of digital commerce success.

In my role, I provide strategic leadership across creative direction and product positioning, guiding all branding and promotional efforts for B2C and B2B retail clients, systems integrators, and key players in the e-commerce and search technology space.

Reach out to Tex at kevin.jackson@magnetlabs.ai

2021-2024:  Reflektion / Sitecore

(Acquired by Sitecore | 2021)

Sr. Director, Analytics & Optimization

Served as a consultant and subject matter expert for Tier 1 Retail Accounts ($250K+ ARR) and as a strategic partner to Sales and Customer Success teams, providing expert guidance on product adoption, performance optimization, and value realization for key accounts including JD Sports, Designer Brands (DSW), Petco, BIGLOTS!, Vera Bradley, Ann Taylor, Finish Line, RiteAid, Zumiez, and Comoto brands.

  • Client Collaboration: Partnered with clients and internal teams to drive product adoption, implement best practices, and maximize performance through testing and iterative improvement.
  • Business Reviews: Led annual business reviews to showcase platform value, revenue impact, and ROI. Conducted best practices audits to ensure clients were leveraging platform capabilities effectively.
  • Best Practices: Defined and documented product search, recommendation, and segmentation best practices based on extensive hands-on experience across 50+ domains.
  • Performance Reporting: Created detailed monthly and annual performance reports, analyzing trends by vertical, device type, and seasonal events (e.g., Black Friday) to inform strategy.
  • Sales Support: Enabled Sales teams by providing in-depth product demos, competitive analyses, RFP support, and ROI modeling to help close strategic opportunities.
  • Product Development: Collaborated with product teams to beta test and implement new features such as segmentation, entity/object management, and CDP integration.
  • Sales Training: Founded the Sitecore Discover Advocacy Group to equip Sales with the tools and knowledge to effectively identify, present, and close Discover platform opportunities.

Sr. Manager, Experience Optimization – Certona / Monetate

(Acquired by KIBO | 2019)

2016-2021

Managed high-value e-commerce accounts across apparel, sporting goods, and department store verticals in the U.S., APAC, and EMEA. Partnered with global brands including Gap Inc., Dick’s Sporting Goods, Home Depot, Petco, Fast Retailing (Uniqlo), Nike, Canadian Tire, Sears/Kmart, Eddie Bauer, Castorama, B&Q, and more.

  • Strategic Alignment: Led monthly strategic planning sessions with Tier 1 clients to align business goals and critical KPIs with platform capabilities.
  • Site Audits: Conducted 120+ comprehensive audits covering site search, product recommendations, and feed optimization to uncover performance opportunities.
  • Onsite Business Reviews: Delivered in-person performance reviews and optimization plans, effectively communicating platform value to support client retention and growth.
  • Split Testing: Executed over 1,500 A/B tests, resulting in more than $10 million in incremental annual demand from enhanced search and recommendation features.
  • Sales Enablement: Supported enterprise sales efforts by providing consulting and product roadmaps that contributed to closing large-scale deals.
  • Training & Enablement: Designed and delivered training programs, including internal onboarding and client-facing webinars, to elevate platform understanding and best practices.

Sr. Director, Marketing Analytics – LTC411 Financial Network

2012-2016

Implemented marketing strategies to generate leads, build brand awareness, and foster community across a national network of agents.

  • Lead Generation: Executed digital campaigns across email, social media, and PR channels to drive engagement and capture qualified leads.
  • Testing & Analysis: Conducted A/B testing on landing page layouts, promotional offers, and paid search campaigns to optimize conversion rates.
  • Search Engine Optimization: Improved site performance by optimizing for keyword relevance, content quality, heading structure, URL formatting, and paid search landing pages.
  • Reporting: Developed integrated site and sales dashboards using multiple data sources to provide internal stakeholders with actionable insights on affinity program performance and sales conversions.
  • Trend Analysis: Monitored and analyzed customer purchasing behavior by geography, gender, and income to inform targeting and campaign strategies.

Vice President, Affinity Marketing – Retirement Capital Group

2002-2012

Implemented integrated marketing strategies to generate leads, build brand awareness, and foster community across a national network of agents.

  • Lead Generation: Executed targeted online campaigns via email, social media, and public relations to drive engagement and conversions.
  • Testing & Analysis: Conducted A/B testing on landing page designs, promotional offers, and paid search campaigns to optimize performance.
  • Search Engine Optimization: Enhanced site visibility through keyword optimization, improved content quality, structured headings, optimized URLs, and high-performing paid search landing pages.
  • Reporting: Developed comprehensive sales and performance dashboards by integrating data from multiple sources, enabling stakeholders to track affinity program success and conversion metrics.
  • Trend Analysis: Identified customer purchasing patterns by analyzing behavior across geographic, demographic, and income segments to inform strategy.

Vice President, Product Marketing – GS21 (KWE subsidiary)

1996-2002

Developed, launched, and managed marketing initiatives to support the growth of a new SaaS business line serving the company’s national logistics clients.

  • Product Development: Recruited and led a cross-functional team to design and implement a suite of value-added, cost-effective technology and support services. These offerings enhanced integration with client applications and significantly improved customer loyalty and retention.
  • Channel Marketing: Oversaw all external and outsourced vendor relationships, driving the execution of high-impact marketing programs while navigating tight budget constraints.
  • Affinity Marketing & Trade Shows: Cultivated relationships with local trade organizations, including the San Diego Chamber of Commerce, generating increased visibility and new sales opportunities through strategic networking and event participation.

Creative Account Manager – TLP Printing & Design

1990-1996

Led new business development and account management through direct sales, trade group engagement, and strategic referral networks. Partnered with clients to provide art direction across a range of marketing deliverables, including corporate identity, branding, sales collateral, newsletters, advertising, and website design and development.

Oversaw vendor relationships for prepress, printing, bindery, prospect list procurement, direct mail fulfillment, application development, and web hosting—ensuring quality execution across all outsourced services.

Advertising Account Manager – Best of the Beach

1988-1990

At Best of the Beach, a locally owned direct advertising publication serving San Diego neighborhoods like Pacific Beach, Ocean Beach, Point Loma, La Jolla, and Clairemont, I was responsible for full-cycle ad sales and execution. My role spanned new business development, advertising design, artwork coordination, printing, and distribution—competing directly with established players like Valpak and the San Diego Reader.

Working in a fast-paced, community-focused media environment gave me hands-on experience in local marketing, creative development, and client relationship building.

This period was especially meaningful thanks to my mentor and friend, Ray Nardone, the owner of Best of the Beach. Ray passed away in July 2020 at the age of 82. His guidance, generosity, and work ethic made a lasting impact on me, both professionally and personally. I’m grateful for everything I learned during those years—and for the memories we created along the way.

Client Services Associate – Allied Bank of Texas

1984-1987

(Acquired by First Interstate Bank, now Wells Fargo)

While attending night school with aspirations of moving into loans or finance, I spent over three years in client services and new accounts at Allied Bank of Texas. This formative experience provided valuable exposure to customer-facing operations and high-stakes financial environments.

My time in banking included some unforgettable moments:

  • July 1985: I was held up at gunpoint while working as a teller—a moment that tested my composure and resilience.
  • January 1986: I shared in the collective grief of the Space Shuttle Challenger disaster, a tragedy that deeply affected our team and clients, including several astronauts who banked with us.
  • September 1987: I was subpoenaed as a witness in a high-profile attempted murder case after processing $10,000 in checks linked to the suspects—an unexpected and surreal chapter in my banking experience.

While I ultimately realized that banking wasn’t my long-term path, the experience sharpened my communication skills, attention to detail, and ability to thrive under pressure—strengths that have proven invaluable throughout my career.