Commerce AI + Personalization

Commerce AI expert with extensive experience in marketing, analytics, and over a decade in SaaS and personalization. Proven track record in executive management and leadership roles, driving growth and innovation.

I’ve had the privilege of working with some of the largest e-commerce businesses across America, the EU, and EMEA, including well-known names like Home Depot, Gap, JCPenney, Dick’s Sporting Goods, Fast Retailing (the world’s third-largest retailer and owner of Uniqlo), Ascena Group (owner of Chico’s and others), Big Lots, DSW, Signature Hardware, Room & Board, and many more.

In addition to my experience with platforms like Sitecore Search, Reflektion, Monetate, Certona, and Optimizely, I am a founding member of the Super Data Science community, a contributor to the San Diego Tableau Users Group, and a long-time member of the Digital Analytics Association. I also enjoy public speaking and welcome opportunities to discuss all things digital with user groups and professional associations.

When I’m not analyzing client site performance, I’m an avid reader of history and philosophy, a Porsche enthusiast and PCA member, and a collector of vintage watches, cowboy boots, and hats. I enjoy road trips, hiking with my wife, and spending time outdoors. I’m also an animal lover and proud sponsor of a six-banded armadillo named Frank at the Animal Tracks sanctuary. Additionally, I’m a long-time member of the San Diego Zoo & Safari Park and The San Diego Animal Sanctuary (Lions Tigers & Bears).

Having grown up in Houston, I’m a big fan of the Dallas Cowboys and Texas Longhorns. My friends call me Tex!