CLIENTS I HAVE WORKED WITHACROSS THE US, UK, EU, EMEA & AUSTRALIA
CONSULTING AND MORE
AI & Personalization for Commerce
Analytics & Data Visualization
Testing & Optimization
Photography, Vintage Watches, Cars & More!
A LITTLE OF THIS AND A LITTLE OF THAT
Gaining Customer Insight with a Tableau Dashboard
See how Tableau illustrates customer segmentation in a national lead generation campaign.
ABOUT KEVIN JACKSON, OMCP, AKA TEX!Commerce AI and Personalization Evangelist
Commerce and personalization subject matter expert with experience in marketing, analytics, and over a decade in SaaS and commerce personalization including multiple executive management and leadership roles.
I’ve been privileged to work with many of the biggest e-commerce businesses in America, the EU, and EMEA. Names most will recognize like Home Depot, Gap, JC Penney, Dicks Sporting Goods, Fast Retailing (worlds third largest retailer/owner of Uniqlo), the Ascena Group (chicos and more), Big Lots, DSW, Signature Hardware, Room & Board, and many more.
I’ve worked with or competed against the top commerce personalization platforms including bloomreach, Certona, Dynamic Yield, Einstein (Salesforce), Magento (Adobe Commerce), Monetate, Kibo, Optimizely (episerver), and Reflektion (now Sitecore Discover).
I’ve written papers, reports, use cases, competitive reviews across a variety of topics and industry verticals. I have authored best practices for personalization use cases including product fitment, experience architecture, email marketing, and I have generated training presentations and videos for both clients and internal stakeholders.
Currently serving in an analytics and marketing leadership role at Sitecore post reflektion’s 2021 acquisition. reflektion has been rebranded as Sitecore Discover for Search and Recommendations.
In addition to industry affiliations as a founding member of the Super Data Science community, a contributing member of the San Diego Tableau Users Group, and a long-time member of the Digital Analytics Association (DAA), I also enjoy public speaking and welcome opportunities to discuss all things digital with user groups and associations.
When I’m not working with numbers, I am an avid reader of history and philosophy, a Porsche enthusiast, collector of vintage watches, cowboy boots, and Stetson hats. I enjoy road trips and getting outside and hiking with my wife. I love animals of all kinds and am the proud sponsor of a six-banded armadillo named Frank at the Animal Tracks animal sanctuary and a long time member of the San Diego Zoo and Safari Park and The San Diego Animal Sanctuary (better known as LIONS TIGERS & BEARS).
My friends call me Tex!