CREATIVE & FUNCTIONAL WEB DESIGN

“What separates design from art is that design is meant to be… functional.” ― Cameron Moll

There is room for creativity in design, but functionality is king. Overtly artsy sites with costumed interfaces and an abundance of photos and icons might illustrate reative ability, but they are often anathema to effective communication. With the increased competition for your prospect’s time, websites have the more singular goal of communicating a business’s value proposition in just a few seconds. And less is simply more!

Here are a selection of projects from a diversity of clients in financial and professional services and retail.