Vector-Based Search and Product Discovery: A More Intelligent Solution

How generative AI is solving for huge gaps in traditional search functionality

I still remember the first time I used online search. Prior to the rise of search giants like Google and Bing, Amazon – then a new online bookstore – offered an innovative way to find books by topic or author. In 1997 after attending a SilverStream Software developers conference in Washington, D.C., where a new technology from Oracle called “Java” was all the rage, I wanted to learn more. Searching for “Java” related books on Amazon yielded a variety of results featuring Indonesian island, coffee, and software-related titles.